WHATS HAPPENED TO YOUTUNES ALGORITHM UPDATE

One of the reasons that led to YouTube looking to add the hashtag feature, as it is on other social media platforms such as Facebook, Twitter among others, was to ensure that users are able to sidestep any misleading or offensive content by just inputting the hashtag of the content they are looking for, and getting exactly what they want. It is also important for brands to ensure that they choose the right hashtags to ensure they get the benefits that come with it.

WHATS HAPPENED TO YOUTUNES ALGORITHM UPDATE

With hashtags, it is important for brands look to update their older videos and add hashtags in order to get the bump that comes with this new feature, that is to increase the visibility of their content, as per, the best place to go for more on such information. This is important to get your foot in the door, to ensure your video accumulates a substantial amount of watch time.Īnother feature that came with the latest YouTube algorithm update was the introduction of hashtags, which can be used to search videos and hence improve visibility as far as brands are concerned. As far as tags are concerned, after the latest algorithm update, one should ensure that their target keyword comes first when optimizing it, followed in order of importance by the other keywords. Some of the things as far as optimizing goes that brands need to know is that when doing so, they should ensure that they keep their descriptions between 50 and 150 words as well as ensuring they use their keyword 1 to 3 times to ensure that your content gets a good ranking. This metadata, as is covered in detail over at, the best place to visit for such information, includes the title, description and tags of your video and they must be optimized well if you are to see success after the latest algorithm update. One of the things YouTube marketers need to be aware of is that, with the latest update, one’s metadata is more important than it has ever been. This article will look to highlight some of the things brands need to know about the latest update. As with any other platform for online marketing, brands leveraging YouTube for marketing are at the mercy of the algorithm and as such have to be aware of any algorithm updates and how each may impact their campaigns. A glimpse of these numbers reveal that there are over a billion active users, over 300 hours of video uploaded daily and so much more.

It is one of the biggest social platforms out there with the numbers speaking for themselves. Speaking of video marketing, there is no bigger platform for this out there than YouTube, a platform that is there primarily for the sharing of video content. Video content has the ability to engage your audience and keep their attention for a much longer span than any other form of content. Of all form of marketing, there is no doubt that in terms of customer engagement, video marketing is king. with the advancement of technology, digital marketing is where it is at right now with advertisers looking to leverage the huge number of people who are on the various online platforms. Simply put, if you ignore this part of your business, you are most likely to stunt the growth of your business. If you are a business owner in the current business climate, you know just how important marketing is if one is to see success and outdo their competition. So while we still cannot say that YouTube’s recommendation algorithms cause a specific response, we found evidence that the algorithms nevertheless can cause harm.YouTube’s Latest Algorithm Update: What Brands Need to Know We had used it to identify the channels but also for this work that we are presenting here. At the same time, YouTube also deactivated its channel recommendation system because it was allegedly barely used. When alerted to this fact by the Times journalists, YouTube acted swiftly and implemented changes to turn off the recommendation system for videos that featured children. When conducting research together with journalists from The New York Times on YouTube in Brazil, we stumbled upon a community of videos that featured barely clothed children.

Access to data is limited and data about traffic generated by recommendations is only available to channel owners. The academic research on its algorithms remains limited and hampered both by the massive amount of data that content creators and users on YouTube produce and by YouTube itself. Indeed, it is unclear what YouTube’s algorithms cause and do not cause.

Whats happened to youtunes algorithm